Suttons Bay-based Moraine (curated by Leland resident Kelsey McQuown: read about Moraine here) and SMQ Consulting (her husband Steve) have partnered to create an interactive online dashboard to visualize the key factors, pain points, and opportunities for Leelanau County’s expanding online business ecosystem. During a time when a business’ online presence is more crucial than ever, the Leelanau Business Digital Vitals Dashboard seeks to help local business owners, chambers of commerce, and economic development organizations identify—and efficiently act on—the most potent opportunities for online business growth and optimization in 2021.