M22 Earth Day donation to Leelanau Conservancy nearly $20,000
Michigan-based company gives largest single-day donation to the Leelanau Conservancy to date
From staff reports
In celebration of Earth Day last Saturday, M22, a Michigan-based lifestyle company, pledged 100 percent of all in-store and online gross sales to the Leelanau Conservancy. Supporters of both M22 and the conservancy came out in force, generating nearly $20,000 in sales, which represents the largest single-day donation by the company to the conservancy to date.
“My brother and I believe business can be used as a force for good,” says co-founder Matt Myers. “Sustaining a healthy world makes economic sense and should be at the forefront of every business, big or small. For M22 and our customers, the environment comes first — it is the root of everything we love about northern Michigan. and giving back to help preserve this special place is our way of saying ‘thank you’ to our supporters.”
Every dollar donated to the Conservancy helps to ensure that the outdoor spaces we enjoy will stay beautiful, wild and free for generations to come. Since its inception, the Leelanau Conservancy has preserved more than 11,500 acres and created 25 natural areas for public enjoyment with more than 15 miles of hiking trails and 65,000 feet of water frontage. These protected areas are enjoyed regularly by M22 fans, northern Michigan residents and visitors from around the world.
“Matt and Keegan Myers have built a business centered on getting folks out in nature, and celebrating and enjoying the places we protect,” said Conservancy director Tom Nelson. “M22 and the Leelanau Conservancy are perfect partners, because we both value the same things.”
Prior to this Earth Day’s promotion, M22’s donations to the Leelanau Conservancy surpassed $50,000. Since opening their doors, the company has committed to donating one percent of all its gross sales annually to the Conservancy, even if no profit was made. Saturday’s success was another step in the brand’s commitment to giving back.
