One day last year, before Grocer’s Daughter Chocolate owners Jody and DC Hayden purchased the retail space next to Margaret Hodge’s Anchor Hardware—across M-22 from the Empire Village Inn—DC counted the number of cars that drove by and determined that Empire gets twice as much traffic north of the M-22 and M-72 intersection than south, where M-22 heads toward Benzie County. That sealed the deal.