Perhaps no Spring 2020 COVID-19 transplants to Leelanau County were as mysterious, and now as controversial, as Jeff and Shaleia Ayan, the Suttons Bay residents and relationship coach gurus behind Twin Flames Universe, which a December 2020 Vanity Fair article called “a sort of therapeutic-spiritual reality show.” Last week the streaming service Netflix launched a scathing, three-part documentary series titled “Escaping Twin Flames,” which casts the Ayans’ online community as a cult whose leaders prey upon members and charge them thousands of dollars while pressing them into toxic relationships and manipulating their emotional and mental health struggles. Twin Flames has also attracted negative national press from Vice and Time magazine.