Each December, Cherry Republic launches a “31 Days of Giving” campaign, which in the past has supported farmers, environmental and renewable energy initiatives, and land preservation. During the first week of December 2025, the Glen Arbor-based company reported in a blog post that it is giving to organizations working to reduce the tremendous shortage of housing in Northern Michigan. The problem is particularly acute, especially here in Leelanau. “We are proud to have housing as a priority in our giving this December,” the company reported in a blog post.