’Tis the season to be joyful. For Austin and Bethany Jo Bowers, that’s always the case. They opened their Bee Joyful retail storefront late last year on M-72 just west of Traverse City, at the former Country Christmas location. Bethany started the company as a youngster. She started making natural beeswax skin products for her family and friends at her family farm, where her father was a beekeeper. At 14, she officially started her own company, Bee Joyful, selling her soaps and balms at a local farmers market and shops.