This week CNN Travel named our region, including Leelanau County and Traverse City, among the 24 best places to visit in the new year. The story encourages readers and travelers to “look at places that are still largely undiscovered, or alluring in the offseason, or frequently overlooked for their larger first cities or neighbors. Maybe it’s time to head to places that are making it easier for tourists to visit and those that pay close attention to encouraging tourism that’s sustainable.” Sleeping Bear Dunes is no stranger to national and international media exposure. In 2011 the ABC show “Good Morning America” named our region “the most beautiful place in America,” which immediately boosted tourism numbers to the National Lakeshore. The honor was largely the result of northern Michigan’s social media campaign, which we examined in this article.