The Leelanau Conservancy has unveiled its new logo, which offers a peek through trees and toward a grassy hill with sand dunes, open Lake Michigan, and an island or peninsula in the background. The new logo retains its oval—a nod to the shape of the old logo, which served the Conservancy for 36 years. The old logo featured a ship sailing by sand dune cliffs. “The new refreshed logo feels familiar for our audiences, keeping an alignment with the current logo, but removing elements that do not represent our services,” the Conservancy stated in a press release. “The refresh also captures the scenic character of Leelanau—the ‘peek’ through the trees makes you feel like you are here, in Leelanau.”