When Sleeping Bear Surf opened its doors in Empire in 2004, it was billed as the state’s first surf shop. Today it still stakes its claim as the state’s only full-service surf shop, serving as a hub for Great Lakes surfing and general water merriment, with sales, rentals and classes. And with a 20-plus year history, manager Ella Skrocki decided it was time for a reset. “As I choose the state of evolution, it felt like I needed some new energy,” she says.
Sleeping Bear Surf is proud to announce the return of Beryl Days, a heart-forward grassroots celebration honoring the spirit of freshwater, community, and joy at the doorstep of the Sleeping Bear Dunes National Lakeshore. This unique event, held from Friday, June 20, through Sunday, June 22, in the village of Empire, invites locals and visitors alike to gather for three days of connection, education, and fun. Beryl Days (pronounced “barrel”—yes, like a barreling wave!) honors the legacy of Beryl Skrocki, founder of Sleeping Bear Surf and beloved mother, trailblazer, activist, and community leader. Beryl Days is more than an event; it’s a vibrant reminder of the power of community and our shared responsibility to protect and cherish the Great Lakes environment that fuels so much of our joy and culture.
Sleeping Bear Surf family and friends celebrated the inaugural Beryl Days on June 28 with a paddleout from the Empire lighthouse. Some carried flowers in their teeth and in their hair. The event honored Beryl Skrocki, who passed in October 2022. Photo by Beth Price
Sleeping Bear Surf & Kayak, the beloved shop in Empire, will celebrate its 20th birthday this weekend, June 28-30, with “Beryl Days”—an homage to co-founder Beryl Skrocki, who passed away in October 2022 at age 61. The business is run by her husband Frank and their children, Ella, Reiss and Annabel. Click here for the full Beryl Days lineup. And read family friend Jim Lively’s reflections on Beryl, which the Sun published in 2022.
For Leelanau County, 2022 was a year of new businesses growing in our communities, a year of celebrating historic legacies, and a year of grieving the loss of community pillars who left us. The Glen Arbor Sun’s top 10 most-read online stories of the year included homages to Beryl Skrocki, whose family business Sleeping Bear Surf & Kayak helped popularize standup paddle boarding in Empire and along the Sleeping Bear Dunes National Lakeshore, longtime Cherry Republic general manager Kathy Baarstad, and storied Glen Arbor realtor and Sugar Loaf ski coach John Peppler.
For nearly two decades Beryl Skrocki gently worked her way into the hearts of Empire community members, summer visitors and tourists with a unique style of silliness, compassion and joy that magically drew people to her, and also her surf shop and the Empire beach. Beryl’s life was as large as Lake Michigan, and her too-soon departure leaves an equally massive hole in her family and the Empire, surf and Great Lakes advocacy community. She passed away on October 13 at age 61. A public celebration of Beryl’s life will be held on Saturday, November 5, at noon at Sleeping Bear Surf & Kayak in downtown Empire. Click here for more information and learn how to support the Skrocki family.