Pandemic innovators: Rove Estate offers “build your own wine picnic”

From staff reports

In order to adapt to the new takeout business model necessitated by the coronavirus pandemic and state-mandated shutdown, Rove Estate winery is innovating by offering a “build your own wine picnic”. Yesterday, May 15, Rove began offering BOGO Wine tumblers and wine glasses at 15% off for two or more bottles of wine, $5 for double-hinged wine keys, and the popular charcuterie board—to go—fo $14.

“We have everything you need to have a wine picnic,” writes proprietor McKenzie Gallagher. “You can either take your picnic to the beach or hit up a trail, or we will be allowing guests to enjoy it right at our estate (during business hours).”

Rove Estate, located on M-72 between Traverse City and Empire and perched on one of the highest points of Leelanau County, will be open 7 days a week for takeout and curbside orders starting Memorial Day weekend: Monday-Saturday, noon-7 pm, and Sunday noon-6 pm. Regular hours will return once Rove is able to resume on-site service.

Read our feature story from last summer about how McKenzie Gallagher has fulfilled her dream at Rove Estate while battling cancer.

This story was sponsored by Anderson’s Market in Glen Arbor.