Captain Gerry Shiffman offers sailing excursions to at-risk youth

By Norm Wheeler

Sun editor

In 2010, Gerry and Charol Shiffman fell in love with Empire, settled in, and now stay busy helping others. On June 30, 2010, they parked their RV at Indigo Bluffs just east of town on M-72. Gobsmacked by the laid-back vibe and stunning natural beauty of Empire, they looked at a lot the next day in town near Johnson Park, committed to purchase it on July 4, and closed on July 11. “That was a busy few days,” Shiffman recalled, “and we broke ground on our ‘Happy Place’ home on Sept. 27.”

Shiffman’s is a carpe diem story of seizing opportunities. He grew up in Toronto and immigrated to the United States in 1978. By 1979, he had started Master Plaster Patcher in Grand Rapids (GR), refurbishing many of the former furniture barons’ Victorian homes in central GR as the Heritage Hill neighborhood was bouncing back and getting gentrified. “Heritage Hill claims to be one of the largest preserved residential neighborhoods in the country,” he added.

And Shiffman was already a sailor. “I started sailing at 13 years old in Port Severn, north of Georgian Bay as a 14’ Beaver day sailor.” As he built his business in GR he began sailing out of Muskegon. “I was into yacht racing, and went through several boats. We did many Muskegon to Milwaukee and Chicago to Mackinac races. Every June the Queen’s Cup race left Milwaukee at 7 p.m. and you raced all night to Muskegon or Grand Haven. It’s often a grueling, middle-of-the-night race through cold wind and crazy conditions!”

Once settled in Empire, it didn’t take him long to get involved in his new village. Shiffman helped start the Empire Area Community Center (EACC) as president in 2011. “Chris Skellenger came to me in the fall that year after seeing another coffee can at the checkout of Deering’s Market bearing a picture of a family who needed donations. Chris said, ‘There’s got to be a better way.’ We had generosity and willing musicians, so we started a series of concerts to raise money for folks in a way that protected their identity so that they could remain anonymous. We thought the need may outpace the support, so we did them every month.” With the help of lawyer Lea Ann Sterling, Shiffman spent nine months writing boilerplate documents to create the Empire Emergency Fund and get the 501C3, ultimately under the umbrella of the EACC. “Our first event at the Empire Village Inn netted $445.” In 2012, Shiffman became a Village Trustee and was on the Council until 2016, when grand-parenting duties pulled him back to GR three days a week.

Already in the summer of 2011, Shiffman was sailing his Pearson 31 named “Seaquence” in Grand Traverse Bay out of the Harbor West Yacht Club. In 2017 he upgraded to a 32’ Catalina named “Impulse.” After completing the grueling studies and tests required, Shiffman is now a fully licensed master captain, USCG Certified Safe & Insured.

This summer continues the new Seaside Sailing Excursions & Charity Charters LLC. Its mission is “to provide guests with the highest level of safety, comfort, and enjoyment while they are in our care. Proceeds and contributions from our paying customers will be used to support our charitable mission of providing opportunities for under privileged and at-risk youth who will benefit from an at-sea experience, and to expose them to a visionary, potentially life-changing experience that they might otherwise never have the opportunity to explore,” said Shiffman.

On West Grand Traverse Bay, customers may book two-hour-long daytime excursions or romantic sunset excursions, five-hour-long Power Island excursions, or “design your own excursion and hours!” Captain Gerry is ready for “special events, marriage proposals” (he is licensed to perform weddings!), “anniversaries, birthday parties, even bachelorette parties. Or you can just relax, unwind, rejuvenate.”

The goal of the Charity Charters is “to take at-risk and underprivileged youth out for sailing adventures at no cost. Anyone who pays to sail automatically supports that mission.” Shiffman has been vetted by, and is affiliated with, Big Brothers Big Sisters of Northwestern Michigan, and he is in contact with local schools and counselors, and with the local recovery community.

Shiffman knows of what he speaks. Born with deformed hands (no fingers on one, stump fingers on the other), and raised in a dysfunctional family, he left school and home just six weeks after turning 16, and three months before finishing 10th grade. “I have a nine-and-three-quarters high school education,” he smiled. “I was a high-risk youth for many years, harboring suicidal thoughts and struggling with hopelessness. So, I try to share my strengths and hopes with them and play guitar for them.” (Despite no fingers on one hand and stumpy ones on the other, Gerry has taught himself how to play the guitar, and to play it well!)

“We are all differently-abled,” he said. “Most of our disabilities are between our ears. Finding success is a choice we each must make regardless of the situation. I retired at 52, which was way beyond my wildest dreams as a young man. If I could do that, anybody can. I love telling customers about being charitable, elevating awareness, trying to empower people.”

Gerry Shiffman’s story of resilience, determination, and helping others is inspiring. To connect with Seaside Sailing Excursions & Charity Charters, visit SeaSideSailingExcursions.com, email Seasidesailingexcursions@gmail.com, or call 616-437-1711.